Hiiper Supermarket Quarterly Monitor Q1, 2025
Discounters continue to gain market share. Inflation and the disappearance of tobacco force consumers to make other choices. They come more often and become more loyal to discounters.
Driving growth through unique consumer data
Hiiper is an independent data and insights agency. Using actual consumer data as a primary source, Hiiper provides a complete view of all markets where consumers buy products or services, including all suppliers where the products and services are purchased. This way, the insights provide unique, up-to-date, and effective insight into consumer spending.
Topical & Trustworthy
Hiiper is a reliable source for factual and current data & insights into consumer spending in any industry. The team consists of data experts who have daily insight into the millions bank transactions of more than 100 thousand consumers, combined with more than 25 milion scanned receipts, current scraping data from web shops of major retailers and offline price data from physical stores.
In short, Hiiper's data is:
- Unique & Detailed
- Near real-time
- Factual and directly obtained from the consumer
- Cross-industry
Insights for growth
Hiiper's unique consumer data helps brands, retailers, and manufacturers identify growth opportunities.
Relevant
Up-to-date data and based on actual consumer purchases.
Complete
Data across all channels; both offline and online and from all industries.
Actionable
Data can be used one-on-one for marketing purposes.
Industry Focused
Data is essential to enable winning strategies; however, in certain industries, the availability of data is either limited or non-existent, resulting in a loss of strength and opportunities. This is particularly evident when consumers choose to purchase their goods from competitors or through the development of retailers outside traditional industries.
But how can organisations create winning strategies with only a fragmented overview of consumer spending? Hiiper’s data offers a comprehensive overview of every industry, being relevant, complete, and actionable. Learn more about our solutions and discover the possibilities for your organisation.
Hiiper Solutions
The solutions of Hiiper map out a total market image with relevant, complete and actionable insights. It is the key to data-driven growth for any industry.
Hiiper Insights
Enhance your marketing decisions by gaining a comprehensive understanding of your market, customer behaviour, and competitors.
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Hiiper Audiences
Engage potential customers effectively and optimise your media spending with strategic segments in your marketing campaigns.
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Would you like to explore further opportunities for your organisation?
Get in touch with us to learn more.
Recent updates
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Market shares 2024 – a turbulent year for supermarkets
2024 shifts in supermarket market shares; Dirk, Lidl and AH winners, due to growth in primary customers. Jumbo stabilizes at year-end.
