How much extra do we spend in December?
Households spend an average of €111 more in the expensive month of December, primarily on gifts, food and drinks for home, and personal care.
Driving growth through unique consumer data
Hiiper is the independent data & insights agency with the largest purchasing panel in the Netherlands. As a market research agency 2.0, we link actual purchase data to customer profiles, providing a more complete market picture than anyone else: insights into consumer spending, market share, and shopper insights, both online and offline. With this unique customer data – instantly available to everyone – you can make faster, more accurate decisions and use media, pricing, and product range demonstrably more effectively.
Topical & Trustworthy
Hiiper is a reliable source for factual and current data & insights into consumer spending in any industry. The team consists of data experts who have daily insight into the hundreds of millions bank transactions of more than 200 thousand households, combined with more than 30 milion scanned receipts, current scraping data from web shops of major retailers and offline price data from physical stores.
In short, Hiiper's data is:
- Unique & Detailed
- Near real-time
- Factual and directly obtained from the consumer
- Cross-industry
Insights for growth
Hiiper's unique consumer data helps brands, retailers, and manufacturers identify growth opportunities.
Relevant
Up-to-date data and based on actual consumer purchases.
Complete
Data across all channels; both offline and online and from all industries.
Actionable
Data can be used one-on-one for marketing purposes.
Industry Focused
Data is essential to enable winning strategies; however, in certain industries, the availability of data is either limited or non-existent, resulting in a loss of strength and opportunities. This is particularly evident when consumers choose to purchase their goods from competitors or through the development of retailers outside traditional industries.
But how can organisations create winning strategies with only a fragmented overview of consumer spending? Hiiper’s data offers a comprehensive overview of every industry, being relevant, complete, and actionable. Learn more about our solutions and discover the possibilities for your organisation.
Hiiper Solutions
The solutions of Hiiper map out a total market image with relevant, complete and actionable insights. It is the key to data-driven growth for any industry.
Hiiper Insights
Enhance your marketing decisions by gaining a comprehensive understanding of your market, customer behaviour, and competitors.
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Hiiper Audiences
Reach your potential customers and increase your conversion with smart segments, performance-based, and deployable on-platform.
Read moreThese customers rely on our services
Would you like to explore further opportunities for your organisation?
Get in touch with us to learn more.
Recent updates
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Dutch people often do their shopping across the border
Nearly one in two Dutch people occasionally shop across the border, in Belgium or Germany. They spend 2,7% of their groceries there, a 20% increase.
Hiiper Retail Monitors from Q3 2025
The third quarter of 2025 confirms that the growth of international and Dutch discounters is structural. Discover the top 5 fastest-growing retailers in our Retail Monitors.